We tackled social media with a LEGO model of our concierge Sack, and an exclusive miniature luxury set with LEGO bricks of the hotel was made available, containing over 2500 bricks. We also involved all our team members in this summer project – to have them help kick-start our LEGO DUPLO signature wall.Īmazings was also commissioned to build a large scale model of our hotel, which remains on exhibit – an impressive 250,000 LEGO bricks were used and guests still pause & marvel at its sheer detailing.

Admission was free, so the public was happy to explore the hotel and admire the art pieces. Main feature, throughout the summer of 2015, was the exhibit of fine art built with LEGO bricks, all around the hotel’s main lobby, Le Petit Bar, Le Grand Salon and meeting space. Through our engagement with Amazings, we were able to develop a multi-facetted approach:

Especially in the summer, catching the interest of guests & visitors is evermore so important. While bringing the Hilton brand back to the City Center of Paris, it was even more important to invite people to push the door of this wonderful hotel & discover the heritage this hotel stands for. Vandaele | General Manager | Hilton Paris Opera Paris FranceĪfter an extensive renovation, Hilton Paris Opera was officially launched in January 2015.

Lego hilton paris opera